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Hi Ben, really nice site, bookmarked. I am curious, if you are open to sharing, what your business model is? I assume Amazon affiliates or similar, but do you h

Hi Ben, really nice site, bookmarked. I am curious, if you are open to sharing, what your business model is? I assume Amazon affiliates or similar, but do you have other plans for monetisation or is this more a side project for you? Either way, congrats!

bwb 5y ago
Yep I am very happy to share details. And, I will write more about this as I test monetization options here (http://build.shepherd.com/ http://build.shepherd.com/). This is a FT project for me (and a huge passion project as well). I am lucky in that I have had several business exits and I can afford to work on this without worrying about the money. That said, I need to eventually build a business around it because I do have costs for the amazing developer I work with, the amazing designer, and a few PT people that help with data entry. And, I'd like to accelerate development with the money the site generates. For the next 3 years my focus is on growing the content, features, and traffic. In the short term I have affiliate links to Amazon and Bookshop.org. I am not sure that will be enough to create a sustainable business but I should have more data within 3 to 6 months to know how that is going to play out. I have some crazier/wild ideas I want to try eventually, but those require a lot more traffic. For example, I'd like to try putting a book ad in between books 4 and 5 on every book recommendation page, and see if that is a good model (the idea being like Google PPC to do book ads on specific topics and thus a higher CTR / interest from readers). I'd like to find ways to help authors make more while I also am making more. Such as autographed book sales, selling posters/art related to books and trying to monetize some of their IP more, and so on. I am also playing with the idea of doing a Kick Starter or similar where I match what readers give to help get this going a little faster and giving a group VIP status within the site. Thoughts?
- haffi112 5y ago
  That's a nice plan. I hope you succeed. I would love personalized recommendations as well (something that a person working at a book store could perform). That is, you've read and liked A, B and C, have you also read D? Or something like: "You've read many books by author X, he just released a new book". In that regard, I would also like to know the sequences of books that people read to get involved in a given topic. What are the books to enter a field? What books should you read after you've dipped your toes in? I'm developing algorithms for these kind of tasks. Get in touch if you want to discuss it.
  - bwb 5y ago
    Thanks! Yep, I am dreaming about something called BookDNA but it requires user accounts and a book API to make it function (I believe). I am hoping to start that late this year or early next. Can I grab your email or send me one as I'd love to chat about this! (ben@shepherd.com)
- jamiegreen 5y ago
  Hey, thanks for sharing more info. I am always interested in how people think about monetisation. I don't have any particular suggestions other than to wish you best of luck with it, I will be along for the ride :)

bwb 5y ago

Yep I am very happy to share details. And, I will write more about this as I test monetization options here (http://build.shepherd.com/ http://build.shepherd.com/). This is a FT project for me (and a huge passion project as well). I am lucky in that I have had several business exits and I can afford to work on this without worrying about the money. That said, I need to eventually build a business around it because I do have costs for the amazing developer I work with, the amazing designer, and a few PT people that help with data entry. And, I'd like to accelerate development with the money the site generates. For the next 3 years my focus is on growing the content, features, and traffic. In the short term I have affiliate links to Amazon and Bookshop.org. I am not sure that will be enough to create a sustainable business but I should have more data within 3 to 6 months to know how that is going to play out. I have some crazier/wild ideas I want to try eventually, but those require a lot more traffic. For example, I'd like to try putting a book ad in between books 4 and 5 on every book recommendation page, and see if that is a good model (the idea being like Google PPC to do book ads on specific topics and thus a higher CTR / interest from readers). I'd like to find ways to help authors make more while I also am making more. Such as autographed book sales, selling posters/art related to books and trying to monetize some of their IP more, and so on. I am also playing with the idea of doing a Kick Starter or similar where I match what readers give to help get this going a little faster and giving a group VIP status within the site. Thoughts?

haffi112 5y ago
That's a nice plan. I hope you succeed. I would love personalized recommendations as well (something that a person working at a book store could perform). That is, you've read and liked A, B and C, have you also read D? Or something like: "You've read many books by author X, he just released a new book". In that regard, I would also like to know the sequences of books that people read to get involved in a given topic. What are the books to enter a field? What books should you read after you've dipped your toes in? I'm developing algorithms for these kind of tasks. Get in touch if you want to discuss it.
- bwb 5y ago
  Thanks! Yep, I am dreaming about something called BookDNA but it requires user accounts and a book API to make it function (I believe). I am hoping to start that late this year or early next. Can I grab your email or send me one as I'd love to chat about this! (ben@shepherd.com)
jamiegreen 5y ago
Hey, thanks for sharing more info. I am always interested in how people think about monetisation. I don't have any particular suggestions other than to wish you best of luck with it, I will be along for the ride :)