17 ms·

How did you get all those authors to contribute?

• bwb 5y ago
  Cold emails :) And, a great pitch about how this is a win/win, they get to feature their book alongside the list forever (plus switch it out when they have a new book coming out). And, they get to share their voice and expertise.
  • busymom0 5y ago
    Would you mind sharing examples of your cold email to them which got them to open and reply to your email?
    • bwb 5y ago
      Yep happy too, can you email me at ben@shepherd.com? I should note I personally customize them based on the author's book and genre, so that adds a lot of magic to this. Especially if I have read their book and can talk about it.