The tides seem to be turning against FLoC. Between all major Chromium derivatives disabling, and major platforms like WordPress opting out, the signal is clear,

The tides seem to be turning against FLoC. Between all major Chromium derivatives disabling, and major platforms like WordPress opting out, the signal is clear, that people don't want this. Still though, the underlying problem remains to be solved. If browser vendors just forge ahead and do away with third-party cookies, that would be a good step forward for end users, and for the Internet. It would have the effect of shifting the computational burden of serving ads to the hosting sites and advertisers, away from end users' browsers.