But the opposite can happen like when Instagram copied Snapchat's functionality. I think the difference was Tiktok has a lot of creators entrenched in the platf

But the opposite can happen like when Instagram copied Snapchat's functionality. I think the difference was Tiktok has a lot of creators entrenched in the platform with a strong community while Snapchat didn't have any sense of community. If Facebook/others are successful will probably depend on what kind of community they can build.