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I know Tesla cutting its PR department adds to the company's scrappy edgy vibe, but messaging and basic facts on these kind of incidents shouldn't be relegated
by danso 6y ago
I know Tesla cutting its PR department adds to the company's scrappy edgy vibe, but messaging and basic facts on these kind of incidents shouldn't be relegated to the CEO's twitter replies to a rando [0].
Excerpt from Reuters [1]
> Herman said a tweet by Musk on Monday afternoon, saying that data logs retrieved by the company so far ruled out the use of the Autopilot system, was the first officials had heard from the company.
> “If he is tweeting that out, if he has already pulled the data, he hasn’t told us that,” Herman told Reuters. “We will eagerly wait for that data.”
edit: For some perspective, back in 2018, when a Model X owner died in the Highway 101 crash, Tesla's PR team put out a blog post with some actual detail several days later [2]. Tesla has sold far far more vehicles since then – nevermind becoming a global operation, nevermind Boring Co. and SpaceX also growing. It makes no sense for Musk to be deep in the details of a single crash, and seeing him tweet a non-committal phrase like "Data logs recovered so far..." adds virtually nothing to an already confusing situation.
[0] https://twitter.com/elonmusk/status/1384254194975010826 https://twitter.com/elonmusk/status/1384254194975010826
[1] https://www.reuters.com/article/tesla-accident-texas/update-1-us-probes-fatal-tesla-crash-believed-to-be-driverless-idUSL1N2MC1NG https://www.reuters.com/article/tesla-accident-texas/update-...
[2] https://www.tesla.com/blog/what-we-know-about-last-weeks-accident https://www.tesla.com/blog/what-we-know-about-last-weeks-acc...
- LordDragonfang 6y ago>It makes no sense for Musk to be deep in the details of a single crash I'd say makes more sense than a lot of his twitter usage, actually. Musk deciding to personally involve himself in an incident like this tracks with just about everything I've heard or read about him as a person and a CEO.
- ogre_codes 6y agoIf you are the CEO of a company that sells a robot, shouldn’t you be deeply concerned about any time one of your robots is accused of killing people? Likewise, public perception of Autopilot is very important to Tesla’s marketing and market share. Tesla’s CEO should be very concerned about both of those issues.