Apparel is hard. [1] Beside the normal web startup challenges, a key challenge will be the technical product development and production of the apparel designs.

Apparel is hard. [1] Beside the normal web startup challenges, a key challenge will be the technical product development and production of the apparel designs. There's huge amount of work that happens between the design sketch and finished product. The design has to be turned into patterns and pieces, the fit has to be just right, it has to be produceable, etc. Then you have to work with (usually multiple) companies to produce the pieces. Lots of work. As with anything short production runs are more expensive too. [1] I've worked with quite a few apparel and footwear brands and have seen this first hand.