I would start by watching at least a dozen seasons of Dragon's Den (any country), or Shark Tank. While they're 90% entertainment they're also 10% education. Sur

I would start by watching at least a dozen seasons of Dragon's Den (any country), or Shark Tank. While they're 90% entertainment they're also 10% education. Sure,, there's lots of details that go beyond anything they can show on the program (the ten minutes of each segment is actually pared down from multiple hours). But we can all learn from what gets the money people hot and bothered. What businesses do more than one dragon/shark fight over? What businesses fall flat on their faces? What owners get buy-in while even their businesses are poorly regarded? What personalities succeed? Which one's fail? IMHO you've got the horse before the cart. Please, don't start a business without a concrete plan and a problem to solve.