Hulu feels technically sufficient to me. It's about content now. A sale seems like it could go two ways: 1) They've been getting by on sweetheart deals from

Hulu feels technically sufficient to me. It's about content now. A sale seems like it could go two ways: 1) They've been getting by on sweetheart deals from their owners, and once departed their licensing dries up and they are useless. (Their licensing already look pretty pathetic IMHO - for god's sake there's shows you can view for free online that you can't view as a paying custom on a TV) 2) Separated from TV they can hire negotiators that are cutthroat and leave every negotiation making the content provider feel like they've been taken advantage of. Like negotiators who say "if you don't give your show A, I'm going to go to show B and give them everything they want and promote the hell out of them and bury you." And they mostly lie but sometimes do in fact destroy their opponent to make a point. But if Yahoo buys them they are fucked, because Yahoo fucks everything up. I assume Netflix's approach is to negotiate hard, but be willing to walk away from anything because the back catalog has become so large that no one thing is essential. Hulu isn't so different, but is strategically tied to current releases as a starting point.