The key point, which doesn't have a lot to do with 'tech bros' necessarily: > What we’ve learned is that adding an additional non-removable logo reduces the li

The key point, which doesn't have a lot to do with 'tech bros' necessarily: > What we’ve learned is that adding an additional non-removable logo reduces the life span of a garment, often by a lot, for trivial reasons. People change jobs, and the extra logo makes for an awkward re-gift. People tend not to pass logo’d gear down to their kids, and not everyone wants to be an advertisement on weekends, even if they’re proud to go into work on weekdays. The result? Perfectly good gear ends up forgotten in the closet—or worse, gets tossed in the trash. My local bike team had Nano Puff jackets with logos for those who wanted to buy them, on occasion, and our sponsor is a beer company, not a tech firm.