Love it! I'm not certain that every company needs to do this, yet I think this is a great experiment by Patagonia. (BTW, I think a better title is "Patagonia

Love it! I'm not certain that every company needs to do this, yet I think this is a great experiment by Patagonia. (BTW, I think a better title is "Patagonia will not add third-party logos to their apparel")