If paid placements had to be declared, strangely this might not turn out so badly. "Ah, time to sit down for a relaxing film this evening. Shall we watch the

If paid placements had to be declared, strangely this might not turn out so badly. "Ah, time to sit down for a relaxing film this evening. Shall we watch the romantic comedy where Coca-Cola paid $20,000 to place a can of Fanta in a sex scene -- everyone's talking about it -- or perhaps this independent science fiction film; it's a new director, no product placement?"