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I made this exercise to guide myself throught the process of starting from a list of features, summarizing benefits, prioritize them, sparkle some keywords and
by ecesena 6y ago
I made this exercise to guide myself throught the process of starting from a list of features, summarizing benefits, prioritize them, sparkle some keywords and finally output a marketing page.
Working to make a marketing/public site for a micro-saas I was building, I realized there's plenty of articles about the structure of the landing page, sticky header, include quotes, etc. but there's little on how to actually write the content. I worked w/ different marketing professionals in the past and, though everyone has their own style/processes, the tldr is "talk about benefits, not features".
If you're making a marketing page, I hope you can find it useful too!
Please lmk if 1) the exercise makes sense to you, 2) the format is clear/unclear - what can be improved, 3) should I maybe write an accompanying blog post? other ideas?
For context, I expect to launch a number of micro-saas in the next months, so I wanted to build a repeatable process. I then plan to run all these sites out of config files like this [1].
[1] https://github.com/saasform/saasform/blob/main/data/config/website.yml https://github.com/saasform/saasform/blob/main/data/config/w...