This is pretty much the most common response from the tech literate: "everybody should be tech literate". My little company has had insane year-over-year growt

This is pretty much the most common response from the tech literate: "everybody should be tech literate". My little company has had insane year-over-year growth for the last three years, almost entirely on word-of-mouth referrals, in a largely stagnant industry (IT support for SMB & individuals), in part because I think that most of our clients have better things to do than spend their time being educated on how they should appreciate frequent software updates. It seems to be a nearly impossible challenge to convince software developers and others on the leading edge of tech that tech is not the most important thing in most peoples' lives. There is probably at least one thing in your life that you are only sorta-kinda OK at. For me, it's cooking. Actually, I'm worse than sorta-kinda OK, but I try sometimes. So, I try to keep in mind just how much it would infuriate me if, every single time I went into the cupboard and pulled out a frying pan, the frying pan came with an entirely new set of instructions versus the last time I used it. People who have used computers for long enough have developed a skill that they don't even realize they have: they can glance at a screen and take in everything on the screen, and sort out what's important and what's pertinent and what's relevant and what's not, on a subconscious level. For infrequent computer users -- by far the bulk of our market -- that skill doesn't exist. They have to consciously read every single word on the screen to find what they're looking for. So when things change even in the slightest, it is extremely disorienting to them, and the fact that things never stop changing is a source of extreme, frequent, and serious frustration for them. What may be, for you, a UI change that is so minor that you don't even notice it -- a change in the background color of an alert box, say -- is a change that makes the software into something completely new for our clients. I think it is tremendously arrogant to leap to the conclusion that users don't want security updates because "they [think] they are more sophisticated than Google/Firefox's release engineers". No, they want security updates. They love security updates -- when security updates only fix bugs, patch holes, and don't cause any other problems or incompatibilities whatsoever. No, the problem is that Google & Firefox's release engineers don't distinguish between UI and behavioral updates, and security updates, and then think that software updates are a matter of sophistication -- and not simply a matter of serious annoyance for a very large number of people. I argue these points frequently. It almost always fails to have an impact on the person I'm talking to, even though I'm merely communicating with the voice of many very frustrated computer users. I am beginning to think that the only way to get this point across will be to lead a mob of everyday computer users to the offices of various software companies.