"Do you honestly believe only "cogs in a machine" should be / would be interested in fixing that sort of issue?" No but there are many types of people for whom

"Do you honestly believe only "cogs in a machine" should be / would be interested in fixing that sort of issue?" No but there are many types of people for whom it has no motivational value. Like they'd rather watch paint dry. And that's their personality not something that can just be worked around.