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To be fair though, if you're targeting a business with marketing (e. g. a website) you probably want to speak to the first-order problems the business is having
by svieira 6y ago
To be fair though, if you're targeting a business with marketing (e. g. a website) you probably want to speak to the first-order problems the business is having (e. g. cost savings, safety) not to second-order problems that those outside the business are most concerned with (e. g. climate change, food insecurity), even if your company is _also_ invested in reducing second-order problems.
- capableweb 6y agospeaking frankly, you shouldn't advertise your company on a job board for "problems like climate change and food insecurity" if those problems are just problems you wanna fix on the side instead of the main problems you're working on solving.