> but I'll be damned if it doesn't enable businesses of any size to market with the same power previously reserved for supermassive brands for pennies You for

> but I'll be damned if it doesn't enable businesses of any size to market with the same power previously reserved for supermassive brands for pennies You forgot to add this part: > At the expense of the consumer, and usually without their consent or knowledge. Facebook is the particular bad guy here, because we usually need to rally around one target to get anything done (and they are by far the worst offender). But the goal is not to take down Facebook, it's to limit or eliminate tracking and other practices that violate and exploit the privacy of people. Of course small businesses can benefit from doing what Facebook does, just like a homeless person can benefit by robbing a bank. That doesn't mean it's right. Stronger privacy laws might kill small businesses that engage in that type of behavior, but it's not going to kill the economy. New business will be born, and the free market will fix itself.