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> An interview with Sundar Pichai is worth millions in ad revenue, Uh, say again? Let's guess at a CPM of $10, and "millions" to be "2 million". That would b
by jsnell 6y ago
> An interview with Sundar Pichai is worth millions in ad revenue,
Uh, say again?
Let's guess at a CPM of $10, and "millions" to be "2 million". That would be 200 million hits. You seriously think that an interview with a tech CEO whom few normal people will have heard of is going to have double the audience of the Superbowl?
I'd bet that in reality interviews with tech execs do horribly when it comes to generating traffic, but are done for the prestige of publishing something that looks like traditional journalism.
- goodoldneon 6y agoThere are reputational benefits that are hard to quantify. Getting interviews with big names legitimizes you, which probably increases views on other articles
- elaus 6y agoI don't know if it's really "worth millions", but I think you're missing aspects besides CPM. Having an interview with such a well-known person gives your blog a lot of credibility that you can leverage, e.g. when making deals with sponsors.
- deleted 6y ago[deleted]