Have any of these customer-generation people actually run a brick-and-mortar business themselves? How does anyone expect a business model to be sustainable in t

Have any of these customer-generation people actually run a brick-and-mortar business themselves? How does anyone expect a business model to be sustainable in the long term when it relies on companies selling their goods at a quarter of their typical price? A business wants a reliable stream of customers, with predictable peaks in activity. When a startup addresses that at a price that businesses can actually bear, then I'll believe the company is going somewhere.