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To be honest, your homepage doesn't exactly give the impression you're a "saving the environment" company but rather you seem to be targeting businesses who wan

To be honest, your homepage doesn't exactly give the impression you're a "saving the environment" company but rather you seem to be targeting businesses who wants to save costs. Here are some excerpts from your landing page (https://andium.com/ https://andium.com/): - "At Andium, we’re saving companies millions of dollars annually, while increasing safety" - "we offer an ecosystem of automated products and services that provide the next generation of remote monitoring capabilities" - "Increasing site visibility while reducing onsite time, manual labor, and human error equates to major cost savings, and saving our clients’ time and money is in our DNA" - "We've spent countless hours developing our technology and created the first-ever thermal imaging solution for safe, cost-effective tank-level management that has saved our clients millions at scale" If you're truly in the same bucket as "problems like climate change and food insecurity" problems, you probably want to update your core messaging across your website

boringg 6y ago
I think realistically they are in the business of making O&G cheaper to extract through efficiencies that gain some climate merit (but very little). It's more like the limited climate benefit is an add-on to core business. The challenge in selling to O&G companies is they don't really care about climate initiatives. They do have concerns but its not their bread and butter there fore you have to package your sell in other ways such as cost efficiency.
- kthejoker2 6y ago
  Very late to this discussion, but O&G absolutely cares about sustainability and climate change ... because there are a ton of activist investors who care about it. So they have to "put on their Sunday best" or they get shellacked in socially responsible index fund investor calls and press.
- ramary 6y ago
  > I think realistically they are in the business of making O&G cheaper to extract through efficiencies that gain some climate merit (but very little). It's more like the limited climate benefit is an add-on to core business. Respectfully, this is not the business we are in, but I understand how our current messaging could convey it that way. That being said, there is a strong incentive to build products that both address climate pollution and reduce costs. It's a fine line and one that we think about constantly at the company.
  - boringg 6y ago
    True my apologies for incorrect statement. The business you are in is IOT for O&G. Ensuring that flaring/leaks are monitored. That said that has some beneficial climate impacts but is mostly a worker safety issue and a regulatory infraction problem. A balancing act for sure (good products / reducing costs)!
ramary 6y ago
Thanks for the direct and detailed feedback, much appreciated. We're planning a website revamp post our Series A which closed a few weeks ago - will definitely relay this feedback to our team.
svieira 6y ago
To be fair though, if you're targeting a business with marketing (e. g. a website) you probably want to speak to the first-order problems the business is having (e. g. cost savings, safety) not to second-order problems that those outside the business are most concerned with (e. g. climate change, food insecurity), even if your company is _also_ invested in reducing second-order problems.
- capableweb 6y ago
  speaking frankly, you shouldn't advertise your company on a job board for "problems like climate change and food insecurity" if those problems are just problems you wanna fix on the side instead of the main problems you're working on solving.

boringg 6y ago

I think realistically they are in the business of making O&G cheaper to extract through efficiencies that gain some climate merit (but very little). It's more like the limited climate benefit is an add-on to core business. The challenge in selling to O&G companies is they don't really care about climate initiatives. They do have concerns but its not their bread and butter there fore you have to package your sell in other ways such as cost efficiency.

kthejoker2 6y ago
Very late to this discussion, but O&G absolutely cares about sustainability and climate change ... because there are a ton of activist investors who care about it. So they have to "put on their Sunday best" or they get shellacked in socially responsible index fund investor calls and press.
ramary 6y ago
> I think realistically they are in the business of making O&G cheaper to extract through efficiencies that gain some climate merit (but very little). It's more like the limited climate benefit is an add-on to core business. Respectfully, this is not the business we are in, but I understand how our current messaging could convey it that way. That being said, there is a strong incentive to build products that both address climate pollution and reduce costs. It's a fine line and one that we think about constantly at the company.
- boringg 6y ago
  True my apologies for incorrect statement. The business you are in is IOT for O&G. Ensuring that flaring/leaks are monitored. That said that has some beneficial climate impacts but is mostly a worker safety issue and a regulatory infraction problem. A balancing act for sure (good products / reducing costs)!

ramary 6y ago

Thanks for the direct and detailed feedback, much appreciated. We're planning a website revamp post our Series A which closed a few weeks ago - will definitely relay this feedback to our team.

svieira 6y ago

To be fair though, if you're targeting a business with marketing (e. g. a website) you probably want to speak to the first-order problems the business is having (e. g. cost savings, safety) not to second-order problems that those outside the business are most concerned with (e. g. climate change, food insecurity), even if your company is _also_ invested in reducing second-order problems.

capableweb 6y ago
speaking frankly, you shouldn't advertise your company on a job board for "problems like climate change and food insecurity" if those problems are just problems you wanna fix on the side instead of the main problems you're working on solving.