I wonder if moviepass somehow survived if it would have been able to negotiate with theaters. The writers assumption that the executives were "clueless" almost

I wonder if moviepass somehow survived if it would have been able to negotiate with theaters. The writers assumption that the executives were "clueless" almost made me stop reading the article, as they clearly don't understand the long game, and as such why should I read about their take on economics? Seems pretty clear the investors money (not the executives, really writer??) was being put to use to eventually strongarm the theaters into more of a revenue share.