>What motivates someone to spend hours scrubbing and personally delivering clean plastic? Image. If you can convince a bunch of dumb yuppies that they will so

>What motivates someone to spend hours scrubbing and personally delivering clean plastic? Image. If you can convince a bunch of dumb yuppies that they will sound like the hippest hipster in the break room when they chat with all their coworkers about what they're up to they will shovel inordinate amounts of money in your direction. And after a good run at that either you sell out and move down market or someone else comes along and develops a 90% as good solution that's accessible to a much broader cross section of the population. Pulling that off is the big question though. Premium consumers are more fickle than normal consumers.