Agreed - and it's LP money anyhow, a cut they take regardless of long-term success. If you can boost a brand to enough mind share, even if it costs you billions

Agreed - and it's LP money anyhow, a cut they take regardless of long-term success. If you can boost a brand to enough mind share, even if it costs you billions, then you have these golden eggs - even if they're hollow golden eggs - to show LPs what you're capable of; even though arguably a waste of money, it doesn't bother me if the LPs aren't large funds of the general population, the idea of such waste bothers me when it's people's investments that they're expecting or hoping to retire off of - there is such a delay and disconnect/misalignment between financial incentives though that the finance industrial complex has been able to get away with.