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No advice, but just from looking at your pricing options - do you actually get interested parties to click on the "get in touch" button for the Enterprise tier?
by kleiba 6y ago
No advice, but just from looking at your pricing options - do you actually get interested parties to click on the "get in touch" button for the Enterprise tier?
I wonder whether the difference in appearance to the other tiers provides an additional (albeit small) mental barrier. That, combined with the psychological incentive for clicking on the "Business" option (look, it's our most popular one! and it has a different background color!) might actually steer people away from ever exploring the "Enterprise" option.
Perhaps, though, you only intended it as a way to avoid having "Business" being the most expensive one? Kind of my "ugly shoe theory" (Why do shoe stores carry so many ugly shoes? So that the mediocre ones become more attractive.) I think people are more inclined to choose one of the "inner" options for a product they have not tried out before, because it seems like a saver choice.
- enraged_camel 6y agoThank you for the question. The reason we encourage Enterprise customers to get in touch is so that we can better understand their needs and walk them through a customized onboarding process. In my experience with large customers, the sooner you engage them in a conversation the better, because it reduces the risk that they might miss an important feature while browsing the software on their own. Regarding the Business tier being highlighted, that's because while using PriceTable ourselves, we have found the the feature set it offers actually lets one get the most out of the product. :)
- kleiba 6y agoHi, thanks for your reply. It seems, though, I didn't make my point especially well, so let me try again. I was not questioning the decision for offering an "Enterprise" tier. My point was coming from a user interface design angle: I was just wondering whether the specific design decision you took in the appearance of the Enterprise tier subconsciously discourages potential customers from choosing it.