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That really depends on your perspective. Sure, no one needs a shoe where the design and manufacturing is broken down all the way to each individual thread. And
by gnopgnip 6y ago
That really depends on your perspective. Sure, no one needs a shoe where the design and manufacturing is broken down all the way to each individual thread. And the vast majority of people wouldn't notice a difference wearing footwear made 20+ years ago. But that doesn't mean all innovation is pointless either.
A new way of manufacturing won't have the same tradeoffs and limitations, the setup costs, tolerances, material properties. Direct injection is how Adidas makes something like 350 million pairs of shoes a year now. And they have been selling 3d printed soles with knit uppers for a couple years now. The innovation in this story is more about the design and the manufacturing process than the materials. You can't buy size 13.5, or wide or narrow(except a few models), or a pair where one is a half size smaller or larger traditionally. And beyond just the sizing, there is a lot more aesthetically when you are customizing at the individual level.