> "this gigantic multibillon industry must be banned and completely destroyed" Which industry? Online advertising? Or the whole sector with Google at the front

> "this gigantic multibillon industry must be banned and completely destroyed" Which industry? Online advertising? Or the whole sector with Google at the front? I think it's a mistake to assume that tracking and the massive trading in personal information that takes place now is somehow foundational to either industry. Advertising worked before that was a thing and it will continue to work after. The amount of money flowing into advertising won't be dramatically changed because advertising is necessary. It might be that if online advertising was significantly dumber, money would be shifted from online to print/tv/whatever, but that doesn't mean it's somehow "gone". Also, if dumber ads are the only ads you can buy, then dumber ads will cost more. Now clever ads cost money (ads with fraud prevention mechanism, conversion tracking, fantastic targeting) costs a lot money. A dumb ad shown to every visitor to a website without any targeting or followup wouldn't bring much money per visitor. But if that dumb ad was what you could do and your other option is a bus stop ad - then you might have to pay a premium for that too. The loss of the ability to track people wouldn't change the laws of supply and demand for advertising space.