> We should keep in mind why Google invests in FLoC, though. Is that really so hard to figure out? Google wants to continue running their Ad network and they'v

> We should keep in mind why Google invests in FLoC, though. Is that really so hard to figure out? Google wants to continue running their Ad network and they've been under attack for collecting data. FLoC seems to significantly reduce the need to data collection while still enabling their core business to continue. I might be wierd, but this still seems like a major win to me - since I care about my data not being stored somewhere off my devices and FLoC keeps it on my terminal equipment. And it allows my Firefox to send customized or faked data.