Sure, and I'm not saying you're necessarily wrong in your take on what is a better PR move. I'm certainly not a PR expert. I'm just speaking as a brand consume

Sure, and I'm not saying you're necessarily wrong in your take on what is a better PR move. I'm certainly not a PR expert. I'm just speaking as a brand consumer, and the tone of the response (public fight with CPSC vs statement of concern and a promise to investigate) speaks loudly to me about how much they care about the underlying issue. Of course, the actions matter more to me in the long run. Regardless of what they say today, what they do over the next 6-18 weeks matters the most. But as far as statements go, I feel like an expression of sympathy, concern, and a desire to investigate the issue would be better in my book.