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> can a FLoC ID de-anon into a user? Currently yes and seems like a though problem to solve (there are trade offs but it's likely that this will never be fully
by livre 6y ago
> can a FLoC ID de-anon into a user?
Currently yes and seems like a though problem to solve (there are trade offs but it's likely that this will never be fully solved, like encryption, you can only make it so difficult that it isn't worth doing it but not impossible to do): https://github.com/WICG/floc/issues/100 https://github.com/WICG/floc/issues/100
- dogman144 6y agoVery cool I’ll check it out. I’ll push back on it being tough to solve — unless you’ve looked into privacy engineering and have some further data in that direction. Whole field exists to de-link PII to data that supports business analytics, and the tech is there at a non-tough level for Google to achieve.