It's not unusual to see emails go ignored. According to MailChimp, the industry average open rate is 19.1% while the industry average action (click) rate is 4.0

It's not unusual to see emails go ignored. According to MailChimp, the industry average open rate is 19.1% while the industry average action (click) rate is 4.0% I'm not quite sure where they get these numbers from, but it appears that your figures are normal.