3 ms·
It's basically the same treatment that any company wants: "Kleenex tissues", "Google searches", "Band-Aid bandages", "LEGO bricks", etc. This is for trademark r
by crooked-v 6y ago
It's basically the same treatment that any company wants: "Kleenex tissues", "Google searches", "Band-Aid bandages", "LEGO bricks", etc. This is for trademark reasons, because not vigorously defending the 'proper' use of the term can lead it to becoming genericized and usable by anyone. For an example of this happening in practice, "aspirin" was originally a Bayer trademark that was lost through genericization.
- eyelidlessness 6y agoOkay but why should we afford that consideration to any company at all? They’re supposed to provide something of value. They’re not human beings with corporeal needs. Bayer seems to be doing just fine.
- chrisseaton 6y ago> Okay but why should we afford that consideration to any company at all? Why not afford it to them? If someone asks you nicely to do something because it's important to them and it costs you nothing why not do it?
- eyelidlessness 6y agoThey’re not someone. Asking humans to change their behavior because a brand asks to be represented in an unusual way is asking for free marketing.