I guarantee this type of tracking is going. And I'm sure that the marketing industry is aware that these tactics are running on borrowed time. Once the mechanic

I guarantee this type of tracking is going. And I'm sure that the marketing industry is aware that these tactics are running on borrowed time. Once the mechanics of how it's being done are collated by EFF type activists it will turn into a political narrative and action will be taken. Right now people are too confused by their strange experiences, doubting themselves and swayed by less outlandish alternative explanations. Sometimes the hooves you hear are in fact zebras not horses. The players in the surveillance ecosystem have shaped themselves into narrow forms that allow for plausible deniability. App makers, device makers, the monetization SDK providers, the re-targeting platforms with their Orwellian forecasting & optimization calculations and especially the data brokers each play their part in a division of labor as powerful as Adam Smith's pin factory. The pushback will come from the EU in my opinion. The U.S Big Tech file is going to be taken up with tackling the monopoly power of platforms for the next few years. In the meantime beware of free apps on your phone and look up how to opt out of marketing on your smart TV. Pay for sensitive items with cash. If your phone is Android use the Firefox browser with the uBlock Origin plugin.