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We should keep in mind why Google invests in FLoC, though. Either they realize third party cookies are on a (regulated) dead end. Or they realize there is a bi
by berkes 6y ago
We should keep in mind why Google invests in FLoC, though.
Either they realize third party cookies are on a (regulated) dead end. Or they realize there is a bigger moat. Or something else that helps them.
But in any case, seeing the current Google, this is not something benefitting their users(products?) primarily. Unless some benefits accidentally aligned.
So, pushing back towards the broken status quo may be the right thing, if you know, or believe, how Google is going to benefit from the new FLoC.
I cannot evaluate that. But Googles track record does not offer me confidence their new tech is going to help me overcome the issues I have with the status quo.
- oh_sigh 6y agoDon't users not like being tracked by 3P cookies? Isn't that why 3P cookies are being phased out?
- andreareina 6y agoThe cynic in me says that Google is phasing out 3P cookies only because it's got something better (via Analyitics and now FLoC), and so it can simultaneously get some good PR while hamstringing the competition.
- izacus 6y ago> We should keep in mind why Google invests in FLoC, though. Is that really so hard to figure out? Google wants to continue running their Ad network and they've been under attack for collecting data. FLoC seems to significantly reduce the need to data collection while still enabling their core business to continue. I might be wierd, but this still seems like a major win to me - since I care about my data not being stored somewhere off my devices and FLoC keeps it on my terminal equipment. And it allows my Firefox to send customized or faked data.