Usually when this sort of thing happens someone searched for something or a related term in the previous 30 days (typical retention period in “hot” storage for

Usually when this sort of thing happens someone searched for something or a related term in the previous 30 days (typical retention period in “hot” storage for such features) and doesn’t remember doing the search. Most people, myself included, do so many searches so casually that we don’t remember doing it much of the time. Source: FB Ads and IG ranking for 7 years.