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Chrome is not the only browser working on more advertising-specific APIs as more-private replacements for third-party cookies. For example, Edge is proposing P
by jefftk 6y ago
Chrome is not the only browser working on more advertising-specific APIs as more-private replacements for third-party cookies. For example, Edge is proposing PARAKEET [1] for remarketing, and Safari has implemented an initial conversion tracking API [2].
[1] https://github.com/WICG/privacy-preserving-ads/blob/main/Parakeet.md https://github.com/WICG/privacy-preserving-ads/blob/main/Par...
[2] https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/ https://webkit.org/blog/8943/privacy-preserving-ad-click-att...
- ocdtrekkie 6y agoYeah, I've heard of PARAKEET, and imagine concerns are quite similar to FLoC. Thankfully, Microsoft doesn't have the capability to push web standards, so as long as Google doesn't adopt it, we are good there. =) Apple's solution doesn't look like it provides user interests or demographics, does it?
- jefftk 6y agoPARKEET is much more like Chrome's TURTLEDOVE/FLEDGE than it is like FLoC ;) There's a lot of cooperation here, and similar goals; I'm not sure why you think Microsoft and Google can't find an API they both like?