Google and Facebook both have in-store conversion tracking: https://support.google.com/google-ads/answer/6100636?hl=en-GB https://support.google.com/google-ads

Google and Facebook both have in-store conversion tracking: https://support.google.com/google-ads/answer/6100636?hl=en-GB https://support.google.com/google-ads/answer/6100636?hl=en-G... https://en-gb.facebook.com/business/help/1150627594978290 https://en-gb.facebook.com/business/help/1150627594978290 Wouldn’t be surprised if this data is used to refine which ad these platforms should show you.