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Well, FLoC is implemented on Chrome, you don't disable it, you opt out with a Header. So if Googles find that too many people uses the header, they can just de
by BiteCode_dev 6y ago
Well, FLoC is implemented on Chrome, you don't disable it, you opt out with a Header.
So if Googles find that too many people uses the header, they can just decide to ignore it from now on. Who is going to prevent them to do that ?
- ahartmetz 6y agoPossibly GDPR? As an explicit no-consent to tracking? Not rhethorical questions, I know too little about the details.
- BiteCode_dev 6y agoWhen you use Chrome for the first time, it makes you accept its ToS which tells you they are going to track you.
- cseleborg 6y agoIANAL, but my understanding is that this is not in line with GDPR. You are not allowed to force the customer into tracking, which effectively happens in the scenario you describe since the user can't use the browser without accepting the ToS. Also, you have to be quite explicit: simply burying tracking in 52 pages of unrelated legalese is not compliant with GDPR. Someone please chime in if I'm wrong here. I'm no lawyer but do take these things seriously (I'm trying my best to provide a tracking-free website.)
- t0mas88 6y agoThey will lose that case under GDPR, you can't hide the details in ToS and hope the user doesn't see it. You must get informed and freely given consent. Google is violating both, because I can't click "No" and the information is so hidden you can't expect a normal consumer to find it. It will take a few years but they're going to get hit very very hard by EU privacy regulators.
- BiteCode_dev 6y agoOf course, but the goal is not to win, the goal is to make it so it take years before they get fined. In the meantime, they will have made enough money and it will be factored into the cost of business, then they will come up with a new tracking scheme. Rinse and repeat.
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- kergonath 6y agoIf the ToS are contrary to the law, then they are null and void. Laws tend to trump private agreements. Then, if it goes to trial in Europe, they’d have a hard time proving that the ToS are fair and that the user agrees freely and understanding what is being agreed, which is also another condition for any form of contract to be valid.
- oh_sigh 6y agoYou're saying there is some law which prevents me from inputting my own data into a program, and it categorizes me into one of a thousand types of people?
- rtpg 6y agoyes, laws can prevent you from doing things that, when explained technically and without context, sound trivial and not important.
- googlryas 6y agoDoes the gdpr or any other law prevent end users processing their own data in their user agents? Or require that headers sent to respected?
- kergonath 6y agoThe GDPR requires tracking to be opt in. The fact that you have to use special headers to opt out is already problematic. Ignoring the headers to track anyway is of course worse.
- kergonath 6y agoMy comment was specifically that ToS are not a licence to behave illegally. There is no law preventing you from doing that in general (though there are specific limitations), but there are laws on how PII needs to be processed and stored.
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