4 ms·
Great clickbait, awful content Formula: 1. set up strawmen on either extreme 2. argue for the middle Being sales-led vs product-led is not about your specifyi
by stedman 5y ago
Great clickbait, awful content
Formula:
1. set up strawmen on either extreme
2. argue for the middle
Being sales-led vs product-led is not about your specifying your "company DNA".
It's about choosing the go-to-market strategy that maximizes your LTV:CAC.
And as the market changes, so too can your GTM strategy.
As evidence: HubSpot successfully transitioned their GTM from sales- to product-led. OpenViewVenture published a guide explaining it:
https://openviewpartners.com/blog/hubspots-5-strategies-for-transitioning-to-a-product-led-organization/ https://openviewpartners.com/blog/hubspots-5-strategies-for-...