3 ms·

Between large web publishing platforms and all alternate browsers blocking FLoC, I think we could kill it, yes. WordPress is used by a lot of marketing focused

Between large web publishing platforms and all alternate browsers blocking FLoC, I think we could kill it, yes. WordPress is used by a lot of marketing focused folks though, so we'll see if WP is able to land this.

llarsson 6y ago
The ones in marketing will rather immediately request that it is turned on instead.
ceres 6y ago
Exactly. A big part of the WordPress community are publishers, bloggers, affiliate marketers, etc who rely on ads to generate revenue. I'm not sure they'd be too thrilled with this proposal.
- sircastor 6y ago
  Sure, but this doesn’t mean no advertising, it means no default supporting FLoC. I know advertisers aren’t going to like it, but I doubt it means they’ll give up advertising altogether. I wonder if AdWords will require use of floc headers
  - asdfasgasdgasdg 6y ago
    > I wonder if AdWords will require use of floc headers I don't know, but I guess they won't. Instead, you'll just get worse targeting on your site if your users don't send the headers. Which I think may also not be very popular with WordPress users, but I guess the proof will be in the pudding.
nonbirithm 6y ago
It's staggering how much leverage WordPress has. They were going to stop using React because of the patents clause, and only a week later Facebook caved and relicensed it as MIT.
- l00sed 6y ago
  This is very interesting. My web development role right now is at a marketing company that works pretty exclusively with Wordpress. I've always been so interested in learning about the next best thing that I hadn't given Wordpress much thought. Now, using it all the time, it's popularity is very understandable as an interface for people who are not technically savvy to maintain their own website. I feel like the Wordpress community isn't the loudest, but it is certainly a force. I think, as a brand, this move definitely has me more excited about working with their software.

llarsson 6y ago

The ones in marketing will rather immediately request that it is turned on instead.

ceres 6y ago

Exactly. A big part of the WordPress community are publishers, bloggers, affiliate marketers, etc who rely on ads to generate revenue. I'm not sure they'd be too thrilled with this proposal.

sircastor 6y ago
Sure, but this doesn’t mean no advertising, it means no default supporting FLoC. I know advertisers aren’t going to like it, but I doubt it means they’ll give up advertising altogether. I wonder if AdWords will require use of floc headers
- asdfasgasdgasdg 6y ago
  > I wonder if AdWords will require use of floc headers I don't know, but I guess they won't. Instead, you'll just get worse targeting on your site if your users don't send the headers. Which I think may also not be very popular with WordPress users, but I guess the proof will be in the pudding.

nonbirithm 6y ago

It's staggering how much leverage WordPress has. They were going to stop using React because of the patents clause, and only a week later Facebook caved and relicensed it as MIT.

l00sed 6y ago
This is very interesting. My web development role right now is at a marketing company that works pretty exclusively with Wordpress. I've always been so interested in learning about the next best thing that I hadn't given Wordpress much thought. Now, using it all the time, it's popularity is very understandable as an interface for people who are not technically savvy to maintain their own website. I feel like the Wordpress community isn't the loudest, but it is certainly a force. I think, as a brand, this move definitely has me more excited about working with their software.