I've had a lot of friends try Kickstarter for various projects, most have chosen to start longer campaigns under the assumption that more time will increase the

I've had a lot of friends try Kickstarter for various projects, most have chosen to start longer campaigns under the assumption that more time will increase the chance of funding the project. Personally, I agree with Kickstarter's assessment that longer campaigns create less urgency. This seems to make sense. Often times, If I see a friend has a longer running campaign, I'll procrastinate and put off donating until later in the game. I'm sure other people do this too, and not all of them remember. In the campaigns my friends have run, it's usually that first push out to their social network that gets the biggest response, after that the donations start slowing down. A few more people will kick in some extra dough at the end (like me), but by that time most people have moved on.