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There's a 3rd axis missing - Customer Centered which can and should drive both Product-led and Sales-driven. Both Product-led and Sales-driven alone are puttin
by xyzzy21 6y ago
There's a 3rd axis missing - Customer Centered which can and should drive both Product-led and Sales-driven.
Both Product-led and Sales-driven alone are putting the cart before the horse. The horse is the customer first.
When you do it right, you get all three!
When you simply use a recipe book of heuristics without understanding anything about economics (btw a university Economics course teaches you next to NOTHING) and your particular market, then you are practicing Cargo-Cult Superstition business. You might as well strangle chickens and wave the entrails over your lobby door for all the good it will do you!
- yowlingcat 6y agoYou hit the nail on the head. Talking to the customer in some way shape or form should be the first step that informs whether you take a more product or sales led approach and more importantly /why/. Without a customer centric approach, all you end up with is (as you point out) a solution in search of a problem -- a poor place to be.