That's exactly right Indymike. Business should be vision and mission lead. If people have an understanding of the CHANGE they want to capture in the world (eith

That's exactly right Indymike. Business should be vision and mission lead. If people have an understanding of the CHANGE they want to capture in the world (either by creating it or taking advantages of it), a good leadership will know when to pull on the levers inside the company of the business at the right time to complete a mission on a step towards the vision. Sometimes that's leaning into sales, sometimes it's leaning into product, sometimes it's leaning into technology, sometimes it's playing them all together. Business is more art than science, and the startup trope should be "I'm going to capitalize on change" not "I'm going to change the world".