I fully agree that “target population” isn’t the best wording. If you have a suggestion of another phrase in English that would be readily understood without fu

I fully agree that “target population” isn’t the best wording. If you have a suggestion of another phrase in English that would be readily understood without further definition, please do share as I would love to find a better phrase than target population. I typically use just “target” but I was avoiding being ambiguous while attempting to be brief. Again, “target” also carries a lot of cultural baggage for its military associations. To go a bit deeper, underneath my comment is method of accomplishing a mission through organizational/program design, where a mission consists of: verb. target. outcome. measurement. * To maintain brevity in the above format, the “need” and the “how” may be implied in the mission statement but are typically not well covered by the above suggested mission statement format, but should be codified in a logical model of the programs/executable units of work. Examples of missions: 1. Living Goods = save. african kids’. lives. reducing child mortality. 2. One Arce Fund = get. african families. out of extreme poverty. increasing income. 3. Island Conservation = save. island species. from extinction. recovering species populations living. Definitions: 1.Verb = The measurable action of the program taking place on the target to achieve the outcome. 2. Target = The person/place/thing that is the served by the program. 3. Outcome = The measurable benefit that is expected for the target. 4. Measurement = The primary set of data being collected as an indication that the outcome is being achieved. Edit: formatting adjustments