One question? What we have to do when the market is not yet created? May be the author ignores the idea of iPhone? Can you imagine Jobs to be "market focused"?

One question? What we have to do when the market is not yet created? May be the author ignores the idea of iPhone? Can you imagine Jobs to be "market focused"? When there is no market for touch based phones? Market focused by the way perfectly describes Apple of today. The Irony is big.