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Retargeting is generally done after you have shown interest in a product, but haven't converted yet. "Conversions" are always excluded if possible. It makes no

by asadkn 5y ago

Retargeting is generally done after you have shown interest in a product, but haven't converted yet. "Conversions" are always excluded if possible. It makes no sense to retarget a recent buyer.

dorkwood 5y ago
I agree it doesn't make any sense, and I would prefer to live in a world where ads were served as you described.
bombcar 5y ago
They may not know you converted, especially if the ads are internet and the purchase was in-person.