4 ms·
It's credit card purchasing data, which is sold and cross linked to your identity for advertising re-targeting. It is deeply invasive and should be blocked. I
by jedwhite 6y ago
It's credit card purchasing data, which is sold and cross linked to your identity for advertising re-targeting.
It is deeply invasive and should be blocked.
It works like this. You go to a store and buy, say, a sexual wellness product. You then get targeted with ads online (search result ads, facebook ads, news media ads, amazon sponsored results etc) for the same product, or something related (let's say something embarrassing that you might not want other people to see). Other users on your same network or IP may also be re-targeted with the same ads.
Credit card data tracking is a levelling up of surveillance capitalism. It is deeply intrusive. Not all card providers participate, but it is a significant source of revenue for them [1]
[1] https://www.fastcompany.com/90490923/credit-card-companies-are-tracking-shoppers-like-never-before-inside-the-next-phase-of-surveillance-capitalism https://www.fastcompany.com/90490923/credit-card-companies-a...
[Edit: Removed specific reference to a medication as it likely triggered anti-spam]
- 0898 6y agoHow would the card merchant know what specific product you bought though? Is that data transmitted too somehow?
- jedwhite 6y agoYes, the product details are included.
- lotsofpulp 6y agoFor some merchants. https://paymentdepot.com/blog/level-3-data-processing/ https://paymentdepot.com/blog/level-3-data-processing/