4 ms·
I have no sources at all, but my memory tells me that I've read that Visa, Mastercard and similar sell "anonymous" transaction info and that Google is their cus
by polack 5y ago
I have no sources at all, but my memory tells me that I've read that Visa, Mastercard and similar sell "anonymous" transaction info and that Google is their customer. I've been living under the assumption that Google could de-anonymize practically all that transaction info when they match it up to all their other info they track us with. Maybe I'm wrong?
- duncanfwalker 5y agoSome payment providers, like WorldPay, have both online and real-world payment systems so you can imagine they could be passing back that type of targeting info.
- soared 5y agoVisa’s audiences are merchant level, spend/frequency level. Ie “users in the top 10% of spenders at jewelry stores”. “Users who’ve bought train tickets in the past month”. Visa has very strict rules about audience size, and all the audiences are modeled. (Your criteria can’t target something like less than 20k users, and then they model that up to a few million users). In this case either the store, the pos/crm, or bank used his purchase data.