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I'm not normally one to stand in the way of vitriolic hyperbole, but we were talking about "no comment" vs what was actually said. I am on the "no comment would
by rriepe 5y ago
I'm not normally one to stand in the way of vitriolic hyperbole, but we were talking about "no comment" vs what was actually said. I am on the "no comment would have been worse" team. Please don't sign me up for any other teams, especially not the child-killers, thanks.
- ncallaway 5y agoSure, and I'm not saying you're necessarily wrong in your take on what is a better PR move. I'm certainly not a PR expert. I'm just speaking as a brand consumer, and the tone of the response (public fight with CPSC vs statement of concern and a promise to investigate) speaks loudly to me about how much they care about the underlying issue. Of course, the actions matter more to me in the long run. Regardless of what they say today, what they do over the next 6-18 weeks matters the most. But as far as statements go, I feel like an expression of sympathy, concern, and a desire to investigate the issue would be better in my book.