I'm taking a different read of this article, I guess. I view this not as a "who cares what phone I use, since I rarely use the 3rd party apps." I take this, an

I'm taking a different read of this article, I guess. I view this not as a "who cares what phone I use, since I rarely use the 3rd party apps." I take this, and some other commenters do as well who have significant usage of some 3rd party apps (Netflix, Kindle, Instapaper, et al), as a challenge to build better apps that provide more functionality. Every time I look down at that 4" screen and think about all the things I can do with it, I still look at it and think, "Good lord, there is SO MUCH MORE we haven't even seen yet!" And it makes me want a whiteboard so I can start mapping out ideas. There is still a huge amount of opportunity to create incredible apps. Social Media apps have been done every which way from Sunday, content apps as well, To-Do lists are certainly overdone, and basic note apps as well (though there are some unique innovations that could be done on note apps IMO). But look at those categories, compared to all the incredible things these devices can do? There are still big wins to be made in mobile app development, both native and browser-based.