One does not simply "get 'influencer' type accounts on Twitter to retweet your link and ask a few journos to write an article about it". These people are all re

One does not simply "get 'influencer' type accounts on Twitter to retweet your link and ask a few journos to write an article about it". These people are all receiving tons of requests from everyone who is trying to promote anything. You're right that everything before that is super easy, but that part right there is the filter function.