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Surely, people understand that Facebook makes changes to their website, and that these changes are based on data. That is all an experiment is. If Facebook wasn

• dheera 6y ago
  There's a difference between experimenting on the product, and conducting an experiment that deliberately puts one cohort of users in an environment hypothesized to create negative emotions. A/B tests for the case where you honestly, in good faith, think both A or B could be good designs, but you don't know which one is better. A/B testing is for product design changes, not psychology experiments. It is NOT for the primary intention of a psychology experiment with a group of subjects that didn't consent to a study, where either A or B has a suspected negative impact on emotions, and you're using A/B testing to confirm or deny that hypothesis.
  • Aunche 6y ago
    It's still a product decision though, especially the way the top comment frames it. It's just one that happens to be centered around emotional language. I suspect that an experiment that deals with more or less political content would have a similar effect on people's mental state.